In my efforts to cultivate a community online I have sought occasion to speak about it’s potential and the current conversations happening there. Because of my participation in and passion for this community I was invited to facilitate a discussion around social media for a large group of folks from the Finance department. I tailored their experience by introducing the notion that these social networks represented a type of asset that has traditionally never been accounted for on the books. We shared ideas around social capital and how we might best be stewards of those more intangible assets in helping the organization succeed.
The comments from the event included indicators that this was a topic that had great interest among this group. The event was also rated by the participants. The fellow collecting the evaluation remarked that he had seen more 4s and 5s on our discussion than on precious events. And the interesting this was it counted towards continuing education credits.
From my observations people are looking for leadership in this arena. They want help in knowing how to leverage new tools. I feel a responsibility to be well informed and gain valuable experience to aid their efforts.